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Websites
 Your website should be an integral part of your business, which informs and educates customers, sells products and services, and also tracks responses to your marketing efforts.
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A strong website can be a marvelous competitive advantage. When selecting a company to deal with, consumers often choose the one with the best website because they have learned that a company that invests in marketing is typically more credible and professional than one that doesn't. Accordingly, your website could mean the difference between gaining new customers and losing customers to your competitors. Below are the basic components of website creation and maintenance that you should be familiar with.
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Web Hosting & Domain Names
Before you design and develop a website, it is important to first secure a domain name (i.e. domainofyourchoice.com) and a place to host (or store) your website's files (HTML documents, images, and programs). The companies that offer domain name registration and website hosting are numerous and difficult to rate because of rapid and constant industry changes. However, we have a good list of companies that we like that offer comprehensive plans for competitive rates. MORE» |
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Website Design
Design is challenging for many people. But, you don't have to be a designer to have a good website. There are many resources available online that can help make your website something attractive and more valuable. Even if you'd like to hire a designer, but aren't sure where to look, we have solutions for you.
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Website Development
The most difficult aspects of creating websites are technical, of course. So, when all is said and done, it pays to have a good web developer/programmer on staff. These individuals can often generate creative solutions for problems that seem unsolvable. Web developers can be expensive due to the specialization of their knowledge and experience, but there are tools available that can help them work faster and more efficiently. MORE» |
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Web Analytics
A very simplified definition of web analytics that we like to use is "the process of analyzing web statistics". Web analytics software does a lot more than that though. It monitors your website's traffic, how your visitors respond to your website, where they come from, where they're going, what they came to your site looking for, what technology they utilize to browse the internet, and how their overall experience played out. This allows you to make changes to your marketing methods and maximize results while minimizing your costs. MORE» |
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Web Communities
Forums, blogs, online networks, and wikis are an integral part of web communication. These established online communities can be great resources for networking, educating, selling, and marketing. Tact is required to utilize these tools most effectively. However, once you have mastered the art of web communication, these online gathering places can drive traffic to your website, enlarging your audience and increasing your sales. MORE»
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