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Web Analytics
 When you own and maintain a website, you need to measure its effectiveness and the results of your marketing efforts. Otherwise, you could be flushing money down the drain.
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Web Analytics Demystified
A very simplified definition of web analytics that we like to use is "the process of analyzing web statistics". Web analytics software does a lot more than that though. It monitors your website's traffic, how your visitors respond to your website, where they come from, where they're going, what they came to your site looking for, what technology they utilize to browse the internet, and how their overall experience played out. This allows you to make changes to your marketing methods and maximize results while minimizing your costs.
Eric Peterson does a fabulous job of explaining all the ins and outs of web analytics in his book "Web Analytics Demystified: A Marketer's Guide to Understanding How Your Web Site Affects Your Business". If you want to make full use of web analytics technology, this book is a must-have reference! MORE» |
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Omniture is the Number One Name in Web Analytics
We love Omniture's toolset. You simply can't buy better web analytics software anywhere that we're aware of. Omniture's software, especially its flagship product SiteCatalyst, is geared towards bigger businesses with bigger marketing budgets, but it delivers a big bang for the buck and can be affordable for small businesses who rely heavily on their website's effectiveness. We highly recommend Omniture's solutions to businesses who are large enough to handle them. So, check out their latest offerings at their website. MORE» |
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Google Analytics is the Best Free Web Analytics Package
We simply haven't seen anything better than Google Analytics for small businesses with extremely tight budgets who want to monitor traffic on their websites. When we last checked, you had to get an invitation to join, but it's a small price to pay for a great product that can change your business and marketing efforts. Our favorite aspects of Google Analytics are tight integration with Google Adwords and a real sweet Geo Map Overlay that clearly shows you where in the world your visitors are coming from. It's a very user friendly system overall, and it's amazing that such technology can be offered for free. But, what else would you expect from the reigning king of web technology innovation? MORE»
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