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Corporate Identity
 A strong brand establishes your identity and dictates how your company will be presented in all other forms of marketing media.
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Whether you're just starting out in business or well established, creating a unique and professional corporate identity can greatly benefit your company's image. Investment in a good brand can provide you with more recognition, greater perceived credibility and professionalism, and the potential for brand loyalty from your customers. Although it varies somewhat based on the needs of your business, the typical corporate identity includes a company logo, business cards, letterhead, and envelopes. This identity often extends to additional media elements such as collateral and signage.
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Logos
Your logo is the fundamental component of your company's image. You really want to make your logo something special because it's going to be placed on nearly all of your promotional media. It should be attractive, recognizable, clever, professional, easy to read, and easy to reproduce on a variety of media, especially if you are limited to printing in one color. Acquiring a good logo design is easier and less expensive than ever before. MORE» |
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Business Cards, Letterhead, Envelopes
After your company logo is designed, the first big step in creating your corporate image is the design of your business cards, letterhead, and envelopes. These items are most commonly referred to as your basic corporate identity. Along with the logo, these components of your company's image should reinforce the style, feeling, and concept of your company's personality. As with the creation of your logo, there are also a variety of ways to save money on the design of your corporate identity while your business is still developing.
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Brochures, Post Cards, Flyers, Gifts
In addition to stationery and logos, many companies will need literature and premiums to hand out at trade shows, presentations, and other events. As with your corporate identity package, the creation of these items is a good opportunity for you to further develop your company's identity and tell more of your story with images, words, and objects. MORE» |
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